DifferentiationMarketing

Being Disruptive

This is a simple idea: if you want to be disruptive – to create the kind of disruption that will allow you to re-define your market – you have to want to be disruptive.

Do you really want to change your market?

SuccessFactors (blog) has as part of their founding principles:

Increase worldwide productivity by 50%.

They want to change the market – and the world.

What’s your mission?

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