Ambitious growth is your goal. Alignment in your organization is your toolset. Customer trust is your journey.
When you fully understand how you will build trust with your prospects and customers, and your entire organization is aligned to deliver on that trust, you:
- attract more of the right kind of customers, faster
- retain those customers for longer
- increase the value of those customer relationships
This five-part series offers an introduction to the methods of developing trust, creating alignment and driving growth. It discusses the three most common causes of growth being derailed – the Chasms of Failure™ – and how to climb out of them.
I welcome your thoughts on these ideas and your stories about how you find this useful.
Part One: The Foundation of Sustainable Growth