BrandDifferentiation

Listen to the candidates debate

Earlier this week I heard a news report about the latest forum for the large and growing field of Democratic presidential hopefuls. The report said “…and as you would expect, the front-runners played it safe while the lesser-known hopefuls took more risks…”

Are you thinking risk doesn’t really work well in politics? Making a bold statement can certainly alienate entire groups of people, but it can also make all the difference. Think back to Newt Gingrich and company and their “contract with America.” That led to a change in control in both houses of congress. Or think back to the 2004 presidential campaign and Howard Dean’s railing against the Iraq war. That changed the conversation in the Democratic party and eventually led to the change in opinion across the country and another change in control in congress.

Marketing 101: Your brand is your identity. It is your point of view.

Disruptive Marketing 101: The point of view you add to the conversation not only matters, but can change the whole conversation. In other words, you (as an individual or a company or whatever) can disrupt the conversation and the market.

Is your point of view interesting enough and different enough to be disruptive? Are you willing to overcome the fear of risk and add your point of view to the conversation?

If you answered yes to both questions, you might just be ready to start disrupting your market.

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