- Why recurring revenue and renewals are so important to so many companies
- Why many companies (particularly in the technology business) don’t invest enough in recurring revenue
- How marketing and selling to renewing and repeat customers is different from new business
- What companies can do right now to increase recurring revenue and renewals, and reduce churn
You can find the podcast here (just under 30 minutes). I hope you find it useful – please let me know in the comments.